Quantitative Market Research

Quantitative market research is essentially about dealing with high quantity, finite questions of a uniform type i.e. 500 people are asked a series of the same 10 questions as to their restaurant preferences. The results are interpreted via statistical analysis and findings reported.

Quantitative data collection is usually based on pre-determined, structured, closed question and answer types, unlike qualitative market research which is more geared toward open-ended questions, to encourage views and opinions.

We have vast experience in conducting quantitative market research and utilise a range of research methodologies including CATI based telephone interviews, face-to-face location interviewing, online research, postal/self completion surveys, hall tests, panels, data processing, analysis and reporting.

Quantitative market research can be undertaken on it's own or can be complimented by qualitative market research.