Postal/Self Completion Market Research Surveys

Postal/self completion surveys are a useful means of gathering data from a large number of people/sample.

Cerebral Market Research has many years of experience in managing the whole life-cycle of postal surveys including the design, creation, delivery, analysis and reporting of their results.

The key advantage of postal surveys is that it allows the respondent time to reflect upon the questions and consider their answers in privacy. Additionally, you often find that respondents will provide more honest and open answers due to the fact that most surveys of this type are completed anonymously.

Although the response rate is reduced compared to that of telephone based surveys, postal surveys are a cost effective method of conducting mass research.