Market Research Methods - Summary

The Cerebral Market Research team provide various market research services to our clients using a variety of market research methods, depending on their requirements at hand.

For those of you that may not be familiar with certain market research methods we have provided some short information summaries on each particular market research service type (see below).

Market Research Methods

  • Summary
  • Qualitative Research
  • Quantitative Research
  • Project Design
  • Focus Groups
  • Co-creation Groups
  • Face to Face
  • Depth Interviews
  • Telephone Surveys
  • Postal/Self Completion Surveys
  • Hall Tests
  • Observation
  • Accompanied Shops/Intercepts
  • Mystery Shopping
  • Online Research
  • Panels & Communities
  • Usability Experience Design, Testing & Eye Tracking
  • Desk Based Research
  • If you are unsure as to the service/s that you require please do not hesitate to call us to speak to one of the team or email us your enquiry. Quotes can usually be turned around within the hour and are on a no-obligation basis.