Market Research Hall Tests

Hall tests are a quantitative method of testing reactions to products and concepts in a controlled and neutral environment.

Suitable locations and venues are determined based upon accessibility and footfall. The more people and the more accessible the venue for the hall test the greater the response rate.

Respondents for such tests are recruited on location and then take into the 'Hall' to test. The great advantage of hall tests are they have a relatively high response rate due to the fact that the whole process for the respondent is very short and may only take a few minutes of their time.

An example of a hall test may include testing of new food product to assess consumer preference by taste comparison.