Market Research Focus Groups

Focus groups are one of the key qualitative market research methods of garnering opinion amongst your prospective target market.

A focus group is generally a pre-defined group of people (usually referred to as respondents) brought together to provide insight into a particular subject, this can include but will not be limited to a company, person, brand, product, or service. Depending on the market research objectives any number of focus groups can be held in any location and venue, for any duration, at any time in the day or evening. For any particular project there can be single or multiple focus groups held. Generally, the more focus groups conducted the greater the insight gained.

The standard focus group is usually on average 1.5 hours in duration and held on the evening to make it accessible and convenient for the attendees/respondents.

For more information on the recruitment of respondents for focus groups please click here.