Market Research Face-to-Face Interviews

Cerebral Market Research conducts 1000's of face-to-face interviews every year for many of our clients.

Face-to-face interviewing can include on-street interviews, in-store interviews, in-home interviews, door-to-door interviewing, exit surveys and respondent recruitment.

Our highly experienced interviewers are based throughout the country and are trained to the IQCS industry standards. All our interviewers are managed by and report directly to the Cerebral Market Research team. All our fieldwork is back-checked by at least 30% of the total interviews conducted, over and above what is expected by the Market Research Society quality standards (which is usually only 10%). This also ensures the interviews are being carried out correctly and to the quality expected by Cerebral Market Research.