Market Research Co-creation Groups & Workshops

Over the last year, co-creation groups have become quite a popular tool in the market research process, particularly for branding exercises and the development of new creative advertising campaigns.

Co-creation is all about getting your target customer base directly involved in the creative process and essentially delivering 'customer-made' brands, products, services and campaigns through their active involvement and sense of brand ownership.

Co-creation groups can come in all manner of guises but primarily either via actual workshops or online forums/panels.

For more information please do not hesitate to call us where a team member can talk you through the process in more detail.