Desk Based Market Research

Desk based market research involves the investigation and use of data that has already been gathered i.e. secondary data in regard to the client's market in terms of customers, markets, and marketing activities.

Traditionally, using desk research to find information about potential customers, competitors and intermediaries in markets had been a time intensive process. With the Internet, vast seas of information have opened up electronically, making desk based market research a practical tool for research, particularly in dynamic markets where data is quickly out of date. Search engines, directories and widespread online magazines and reviews have made gathering marketing intelligence much easier making desk based market research a cost effective option.

For more information on desk based market research services please do not hesitate to call us where a team member can talk you through the process in more detail.